Impacts of product design on consumers’ perceptions
In our modern societies, consumers are constantly having to choose products from wide ranges of possible alternatives, but with limited “resources” (in terms of time, motivation, and/or mental capacity). In such a context, the appearance of a product is crucial as it can largely influence consumers’ perceptions “automatically”, without requiring the increased levels of resources typically needed for examining explicit (written) information. This project will investigate how specific product design elements (e.g. shape, images) can influence consumers’ responses (e.g. emotion, health- or sustainability-related thoughts, sensory perceptions) at an “unconscious” level. It will be based on experimental studies carried out in laboratory and using methods drawn from the field of cognitive neuroscience. Example of related reading: https://doi.org/10.1016/j.jretconser.2019.101935
Applications should be submitted online before 31 July 2020 and must include the following:
A pre-selection will be made amongst the submitted applications.
In a further step, shortlisted candidates will have to provide additional information including a letter of recommendation by professors familiar with the applicant’s academic legal training commenting on the applicant’s personal skills and ability to conduct academic research.
REQUIRED EDUCATION LEVEL
Management sciences: Master Degree or equivalent
Psychological sciences: Master Degree or equivalent
Only candidates who meet all these requirements will be considered.
In addition to these formal requirements, shortlisted candidates will be evaluated on the basis of their CV, their academic references, and an interview.
|Title||PhD grant in the area of Marketing / Consumer psychology (Impacts of product design)|
|Employer||Université catholique de Louvain|
|Job location||Place de l'Université 1, 1348 Louvain-La-Neuve|
|Published||June 2, 2020|
|Application deadline||July 31, 2020|
|Job types||PhD  |
|Fields||Marketing,   Neuropsychology,   Economic Psychology,   Behavioural Economics,   Consumer Economics,   Applied Psychology,   Behavioural Science,   Experimental Psychology,   Media Psychology,    and 1 more. Social Psychology  |